Performance Marketing Manager

WHO WE ARE
Founded in 2010, Ascend Fundraising Solutions online and in-venue fundraising platform and solutions have been used by some of the world's most notable non-profit organizations such as United Way, Vancouver Canucks foundation, Canadian Olympic Foundation, Canadian Institute for the Blind, Kansas City Chiefs foundation , Boston Red Sox foundation, Big Brothers Big Sisters, Thunder Bay Regional Health Science Foundation, Arizona Humane Society and many others.
We are disrupting the fundraising model by helping charitable organizations, raise funds by using our electronic raffle solutions, raise recurring donations, build on their donor datasets, build deeper engagement from their donor databases, and achieve record donor revenues.
As a leading provide of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, we've helped over 500 charitable organizations raise over $1 billion on our platform to date, and we're only just getting started.
At Ascend FS, we're not just keeping pace with the dynamic collegiate sports industry-we're setting the pace.
Our innovative ChangeIt platform is reshaping how NIL collectives harness fan memberships to drive revenue, and we need a visionary to amplify our impact
THE ROLE
As a pivotal addition to our growth team, you will be the architect of our growth strategy, crafting campaigns that resonate deeply across the industry.
You will document wins and losses and transform them into repeatable playbooks that we can use across the industry.
We're seeking not just a strategist but a hands-on achiever who thrives on crafting something from the ground up.
If you've steered projects from concept to execution and are ready to navigate the exhilarating challenges of a fresh landscape, we're looking for you.
With significant achievements already fueling our momentum, your role will be crucial in seizing even greater victories.
Step into a role where your work not only accelerates our growth but also propels the entire industry forward.

CORE RESPONSIBILITIES
Planning and Execution :
Craft comprehensive go-to-market (GTM) strategies for each client on a quarterly/seasonal basis, incorporating insights from channel experts across organic and paid media, and lifecycle marketing.
all GTM projects using Notion, ensuring team alignment and timely updates of tasks and milestones.
Development and Documentation :
Regularly develop compelling copy for diverse marketing assets and document key learnings from campaigns in Notion to refine future strategies.
and continuously update marketing playbooks to standardize best practices and enhance efficiency across clients.
and Resource Management :
Lead a team of freelancers, including designers, developers, and analytics experts, optimizing resource allocation and cost efficiency.
a growth-oriented team culture, emphasizing innovation, efficiency, and a focused approach to prioritization.
and Industry Engagement :
Collaborate closely with customer success managers to clearly communicate GTM plans to clients and maintain relevance by staying updated on industry trends and specific client needs within the NIL sector.
regular reports detailing client progress, forecasts, and strategic adjustments.
and Optimization :
Implement and oversee an experimentation framework to test new growth strategies across various channels, and develop tailored acquisition, conversion, and retention strategies.
and evaluate new growth channels based on quantitative and qualitative data, formulating experiments to determine their potential scale or discontinuation.
YOUR PROFILE
3-5 years of experience in performance marketing
and Strategic Proficiency:
Exceptional analytical thinking and problem-solving skills, coupled with the ability to swiftly toggle between strategic oversight and hands-on execution.
with analytics and tracking tools, including Google Analytics and Google Tag Manager, enabling informed decision-making and effective campaign tracking.
and Technical Expertise:
Strong capabilities in directing the design and development of engaging ad creatives and high-conversion landing pages.
and innovative approach to continuously drive improvements and implement effective campaign strategies.
and Collaboration:
Excellent written and verbal communication skills, essential for articulating ideas clearly and collaborating effectively with cross-functional teams.
ability to foster productive relationships and work cohesively within team settings, ensuring alignment and synergy in project execution.
and Organizational Skills:
Keen attention to detail and precision in managing complex data sets and analytics.
project management skills, with a demonstrated ability to manage multiple projects simultaneously under tight deadlines, ensuring timely and successful delivery

WHY WORK AT ASCEND?
team that is intellectually curious, dedicated, and has a willingness to get the job done
grow a company that helps charities and NPOs fund their charitable causes
downtown Toronto office with lake views and close proximity to transit
will be given the support you need to develop and advance.
work environment

AscendFS is committed to building and preserving an open, inclusive, and healthy work environment.
We welcome all applicants to apply to join our team.
We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required.
We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.