Senior Digital Marketing Specialist

Avery Dennison
US - Ohio - Mentor
April 27, 2024

Company Description
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers' product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at ***.
At Avery Dennison, some of the great benefits we provide are:
• Health & Wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Flexible work arrangements
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and Paid holidays

Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Senior Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs. With the goal of improving the customer experience across our digital experiences and working to develop effective lead generation campaigns.
Key responsibilities:
Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref's, Google Tag Manager, Google Analytics, and Act-On.
Web Content, UX and development
• Assist in the development, creation, and publication of digital design assets (such as web pages, email campaigns, social media posts, etc.) according to brand guideline
• Coordinating creation of new pages on our label.averydennison.com website
• Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion
• Monitor overall web performance/tracking using Google Analytics & Google Tag Manager and provide evidence based recommendations to improve user experience, engagement, and acquisition by channel (including preparing on-demand reporting and quarterly web performance report.)
Email and Social Media
• Creating and facilitating send out of our email marketing communications
• Email and campaign building, program reporting, and performing regular maintenance of distribution lists and segmentations
• Planning and posting social media posts on our LinkedIn account
• Managing paid social ads on LinkedIn
Paid Search and Analytics
• Manage adwords program and budget
• Deliver analytics and regular reporting for digital media and website campaigns that drive back to our product website along with recommendations on optimizations for content or A/B tests for home page images
Qualifications
Education:
Bachelor's degree required
Minimum Experience Required:
• 5 years of working experience as a digital marketer in a B2B or B2C organization
• Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms required (Google Analytics Academy badges a plus)
• Experience working in a CMS platform (preferably AEM)
• Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion optimization and personalization.
• Experience with Sprout Social
• Experience with Act-On or similar email marketing platform
• Experience with Salesforce a plus
• Ability to troubleshoot front-end functionality issues
• Strong UX sensibility and empathy for the user
• Strong familiarity with responsive design principles and usability best practices.
• Outstanding critical thinking and problem solving skills
• Self-starter, ability to work independently and take the initiative without prompting
• Able to communicate transparently and confidently to all levels of the business and to various stakeholder groups, both in writing and verbally
• Attention to detail and strong organizational skills
• Proven ability to build relationships and work independently
• Strong teamwork and communication skills in order to effectively gather requirements as it relates to a given project.
Beneficial Experience:
• Basic knowledge and/or experience with HTML, CSS, and web analytics a plus.
• Experience with Act-On marketing automation software is a plus.
• Experience with Adobe AEM a plus.
• Experience with UX design tools such as Adobe XD (or similar tools).
• Proficiency with Adobe Creative Suite
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact *** *** to discuss reasonable accommodations.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled

Read the full job description and apply online on the recuiter's web-site

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